OUR FOUNDER, ERIN DEGER.
"an emphasis on routine and ritual delivers attention to the value of breastfeeding
and the importance of self"
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CREATED TO AWAKEN, ELEVATE AND NOURISH WELLNESS FROM WITHIN
Our Story
Mammae is an Australian mother centred-care brand, cultivating slow, conscious, and considered breastfeeding rituals through an elevated and concise edit of self-care products, purposefully curated to nurture the emerging and established modern mother.
Our signature eco-luxe collection transcends routine into ritual, weaving together safe, effective, and essential lactation and wellness support, lending close attention to the womanly art of breastfeeding, honouring the importance of self.
At its core, breastfeeding is a celebration of the mother-child relationship and a testament to the resilience, strength, and wisdom of motherhood. As we continue to discover the many benefits of breastfeeding for both mother and baby, we also recognise the importance of providing mothers with the support and resources they need to succeed on this journey.
Whether a mother chooses to breastfeed exclusively or supplement with other forms of nourishment, we believe that every mother deserves to feel empowered and supported as she nourishes and nurtures her little one.
Mammae invites mama into a world of compassion and care, enhancing the connection with her new sense of self amid the ebb and flow of this profound transformation into breastfeeding, motherhood and thereafter.
The journey into breastfeeding is a sacred experience; sharing a thread within a maternal bond that transcends generations and cultures all around the world.
No matter how a mama chooses to nourish her baby, her love knows no bounds. No two journeys ever look the same, nor is there a singular or ‘perfect’ pathway to this tender and challenging devotion, yet all caring-figures embody the same distinguishing qualities; strength, love, courage and wisdom.
The ability to flourish, learn and grow as a breastfeeding mama, significantly depends on how nurtured, safe and supported she feels within her environment. So much so, by tapping into what elevates her senses and honouring her vulnerabilities, we as a collective can nurture her innermost desire to prioritise this time and take gentle care of her most authentic self.
Born from humility with an unwavering devotion to source, Mammae’s philosophy celebrates timeless ritual, tender new life and mothering the mother, through a collection of self-care rituals thoughtfully created to awaken, elevate and nourish wellness from within.
With a deep respect for lineal traditions, the Mammae formulations are created under the guidance of ancient botanical wisdom, and motherly intuition, honouring traditional anecdotal philosophies together with modern evidence-based literature findings.
The Mammae well-being products are developed, formulated and hand poured here in Australia. Embodying a symphony of plant energetics and complex atomic arrangements, each unique blend is thoughtfully balanced in supporting mama's highest well-being throughout her breastfeeding journey, attending careful consideration to women, children, and mother earth.
Mammae has woven together the imaginative with the practical, creating effortless, immersive and restorative ritual inspired experiences, transporting mama back to self.
Our products are designed to provide support throughout every stage of the journey; whether you're a new mother navigating the early days of breastfeeding or an experienced mother looking for ways to enhance your self-care routine, we are here to support you.
At Mammae, we are committed to fostering compassion and care in everything we do, and we are honored to be a part of your journey into motherhood.
A NOTE FROM OUR FOUNDER.
"Mammae is setting a new holistic standard in the care for breastfeeding mothers."
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A THREAD WITHIN A MATERNAL BOND
Our Community
Mammae has long recognised the importance of inclusion, community and connection, with diversity being celebrated as a founding principle of the brand.
At Mammae, we believe in inclusivity and strive to support and empower all mothers, regardless of their race, age, gender identity, sexual orientation, or personal choices. Our mission is to create a safe and welcoming environment where all mothers can feel respected, valued, and supported as they navigate the challenges of motherhood.
By advocating for the needs and rights of all mothers, we hope to create a more compassionate and equitable society that uplifts and celebrates the diversity of mother-kind.
While both our ‘bosom’, ‘mama’ and ‘mother’ messaging is intended to honour the nursing maternal figure in its broadest sense, we wholeheartedly appreciate the sensitivities that may attend to these subjects.
We wish to acknowledge, celebrate and include all nurturing and caring types, no matter who you are and how you choose to nourish self and baby throughout these early years of transformation and growth.
We see you, we honour you and we care for you in your divine authenticity.
At Mammae, we believe in creating a future that recognises and supports modern motherhood beyond just holding the baby. We are dedicated to cultivating a community of compassion, connection, and belonging that uplifts and empowers mothers.
Our goal is to shift societal attitudes and raise awareness about the unique challenges that mothers face in today's world. By providing a nurturing and supportive environment, we hope to inspire mothers to embrace their roles with confidence and grace, while also fostering a sense of community that values and celebrates their contributions.
It is our deepest desire for the ‘Mammae Motherhood’ to become a safe online community, where all caring types can seek solitude, inspiration, knowledge and engage meaningful conversations of a supportive nature.
When the world around her is focused on holding the baby, we believe in creating a future that holds the modern mother, cultivating a renewed community awareness that is built upon compassion, connection and belonging.
A NOTE FROM OUR FOUNDER.
'The name ‘Mammae’ originates as symbolism of the anomalous nature of the human body, inspired by the remarkable complexity of the lactating bosom and its anatomical form and function; the eternal source of life, love and abundance.'
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OXYTOCIN - THE HORMONE OF LOVE, CALM & HEALING
Continued.
A vital element of information and knowledge was missing in my early weeks postpartum, noting the strong influence of cortisol during nursing and the key hormones that affect lactation and how to effectively elicit them.
The common challenges of stress in relation to nursing can tremendously define your season as a mother, leaving you to question your ability to persevere.
Put simply, in the words of Ina May, "it takes more than just gaining knowledge on the right “equipment” to produce milk. It is also essential for mama to receive the signal that directly initiates her production and release of milk."
This is the role of two known lactation hormones that are produced in the body which are subject to an increase or decrease according to a mothers environment, care and overall mind-body connection to stress.
Oxytocin in particular plays a significant role in lactation and mothering, just as it does throughout labour and birth. I had first discovered this topic through Ina May’s Guide To Breastfeeding, referencing oxytocin as the hormone of “calm, love and healing”.
Not only does stress inhibit the secretion of oxytocin, this powerful lactation hormone also stimulates the breast to expel milk during nursing, commonly known as the “letdown reflex”.
In good company with prolactin this impressionable new information became a complete fascination to me. As I delved deeper into these wondrous healing hormones and better understood how they were directly impacting my own lactation experience, I came to realise how insightful and positively powerful this information is to all mothers.
A NOTE FROM OUR FOUNDER
"Mammae has woven together the imaginative with the practical, resulting in a uniquely embodied and restorative ritual destination for modern breastfeeding mothers"
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