OUR FOUNDER, ERIN DEGER.
"an emphasis on routine and ritual delivers attention to the value of breastfeeding
and the importance of self"
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CREATED TO AWAKEN, ELEVATE AND NOURISH WELLNESS FROM WITHIN
Our Story
Mammae is a 33x multi award-winning mother care brand revolutionising breast care with preventative and responsive solutions, helping mothers overcome common breastfeeding challenges like engorgement, mastitis, blockages, nipple damage and low milk supply.
Our progressive, forward-thinking approach combines evidence-based practices with ancient botanical wisdom, aiming to improve breastfeeding outcomes and set a new holistic standard in the current model of maternal breast care.
At its core, breastfeeding is a celebration of the mother-child relationship and a testament to the resilience, strength, and wisdom of motherhood. As we continue to discover the many benefits of breastfeeding for both mother and baby, we also recognise the importance of providing mothers with the support and resources they need to succeed on this journey.
Whether a mother chooses to breastfeed exclusively or supplement with other forms of nourishment, we believe that every mother deserves to feel empowered and supported as she nourishes and nurtures her little one.
Mammae invites mama into a world of compassion and care, enhancing the connection with her new sense of self amid the ebb and flow of this profound transformation into breastfeeding, motherhood and thereafter.
The journey into breastfeeding is a sacred experience; sharing a thread within a maternal bond that transcends generations and cultures all around the world. No matter how a mama chooses to nourish her baby, her love knows no bounds. No two journeys ever look the same, nor is there a singular or ‘perfect’ pathway to this tender and challenging devotion, yet all caring-figures embody the same distinguishing qualities; strength, love, courage and wisdom.
The ability to flourish, learn and grow as a breastfeeding mama, significantly depends on how nurtured, safe and supported she feels within her environment. So much so, by tapping into what elevates her senses and honouring her vulnerabilities, we as a collective can nurture her innermost desire to prioritise this time and take gentle care of her most authentic self.
Born from humility with an unwavering devotion to source, Mammae’s philosophy celebrates timeless ritual, tender new life and mothering the mother, through a collection of self-care rituals thoughtfully created to awaken, elevate and nourish wellness from within.
With a deep respect for lineal traditions, the Mammae formulations are created under the guidance of ancient botanical wisdom, and motherly intuition, honouring traditional anecdotal philosophies together with modern evidence-based literature findings.
The Mammae well-being products are developed, formulated and hand poured here in Australia. Embodying a symphony of plant energetics and complex atomic arrangements, each unique blend is thoughtfully balanced in supporting mama's highest well-being throughout her breastfeeding journey, attending careful consideration to women, children, and mother earth.
Mammae has woven together the imaginative with the practical, creating effortless, immersive and restorative ritual inspired experiences, transporting mama back to self.
Our products are designed to provide support throughout every stage of the journey; whether you're a new mother navigating the early days of breastfeeding or an experienced mother looking for ways to enhance your self-care routine, we are here to support you.
At Mammae, we are committed to fostering compassion and care in everything we do, and we are honored to be a part of your journey into motherhood.
A NOTE FROM OUR FOUNDER.
"Mammae is setting a new holistic standard in the care for breastfeeding mothers."
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A THREAD WITHIN A MATERNAL BOND
Our Community
Mammae has long recognised the importance of inclusion, community and connection, with diversity being celebrated as a founding principle of the brand.
At Mammae, we believe in inclusivity and strive to support and empower all mothers, regardless of their race, age, gender identity, sexual orientation, or personal choices. Our mission is to create a safe and welcoming environment where all mothers can feel respected, valued, and supported as they navigate the challenges of motherhood.
By advocating for the needs and rights of all mothers, we hope to create a more compassionate and equitable society that uplifts and celebrates the diversity of mother-kind.
While both our ‘bosom’, ‘mama’ and ‘mother’ messaging is intended to honour the nursing maternal figure in its broadest sense, we wholeheartedly appreciate the sensitivities that may attend to these subjects.
We wish to acknowledge, celebrate and include all nurturing and caring types, no matter who you are and how you choose to nourish self and baby throughout these early years of transformation and growth.
We see you, we honour you and we care for you in your divine authenticity.
At Mammae, we believe in creating a future that recognises and supports modern motherhood beyond just holding the baby. We are dedicated to cultivating a community of compassion, connection, and belonging that uplifts and empowers mothers.
Our goal is to shift societal attitudes and raise awareness about the unique challenges that mothers face in today's world. By providing a nurturing and supportive environment, we hope to inspire mothers to embrace their roles with confidence and grace, while also fostering a sense of community that values and celebrates their contributions.
It is our deepest desire for the ‘Mammae Motherhood’ to become a safe online community, where all caring types can seek solitude, inspiration, knowledge and engage meaningful conversations of a supportive nature.
When the world around her is focused on holding the baby, we believe in creating a future that holds the modern mother, cultivating a renewed community awareness that is built upon compassion, connection and belonging.
A NOTE FROM OUR FOUNDER.
'The name ‘Mammae’ originates as symbolism of the anomalous nature of the human body, inspired by the remarkable complexity of the lactating bosom and its anatomical form and function; the eternal source of life, love and abundance.'
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A THREAD WITHIN A MATERNAL BOND
Continued.
As someone who has always been passionate about building strong communities, I have come to realize the incredible strength and wisdom that comes from the support of a village. During the challenging early days of life after delivery, I leaned heavily on my own support network and found their connection and help to be invaluable. Looking back on that time, I know that it would have been infinitely more difficult if I had tried to go it alone. It's true what they say, "a problem shared is a problem halved."
As women, we are inherently connected through a maternal bond, and we should not have to endure the fourth trimester alone. Breastfeeding is a unique experience that has the power to forge strong bonds and increase awareness of its importance. That's why I believe it's crucial to build a supportive community around new mothers, one that can provide the necessary encouragement and resources for successful breastfeeding outcomes.
Having emerged from the other side, I realise that I have never before devoted myself to something so entirely. I’d completely given myself to the act of breastfeeding in a way that I never had before. Nothing was more important to me than nursing my firstborn daughter.
Procrastination simply didn't exist. Nothing was put before it. Breastfeeding became my sole focus, and I made a conscious effort to prioritise it above all else, even when I was physically and emotionally drained. With the same determination that I summoned during childbirth, I channeled my energy and overcame countless obstacles. I learned to honor my body's maternal wisdom and embraced the discomfort and introspection required to deepen my connection with my child.
Despite the challenges, the journey of breastfeeding was a transformative experience, one that I will forever share and cherish.
"I am strong, I am capable and I am everything my baby needs."
These self-realisations, of course, didn’t come easily, yet such moments of profound insight rarely do.
Breastfeeding was my greatest lifeline, a journey that taught me the power of self-compassion, self forgiveness and reimagining motherhood through a holistic, nature-inspired lens.
Through this experience, I was guided to incorporate the healing principles of nature into my daily breastfeeding and postpartum care, allowing me to recalibrate my mindset and empower myself as a capable and intuitive mother through gentle yet powerful time honoured rituals.
It is my greatest ambition through Mammae to ensure that all mothers have the support, sensory and self-soothing resources to draw upon, awakening joy, abundance, ease, and closeness shared between baby and bosom.
My hope is that the Mammae reflects and inspires a set of unwavering values that will be carried on by future generations, creating a legacy of heart-centered motherhood.
A NOTE FROM OUR FOUNDER
"Mammae has woven together the imaginative with the practical, resulting in a uniquely embodied and restorative ritual destination for modern breastfeeding mothers"
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